Print Campaign idea: The NiU way.
NiU is an natural drink with 15g of plant protein and only 2g of sugar. That means no ups and downs, no spikes or crashes, only sustained energy in three delicious flavors.
Campaign idea: Art is closer than you think.
The idea here was to find actual art pieces that fit in everyday contexts to communicate two concepts, the first, how art is part of everyone's life, and the second, that Museo Tamayo has a very centric location which is very close to most people.
Campaign idea: Car toys are real cars too.
Fisher Price's Power Wheels is a line of powered ride on cars and trucks for kids. If you can sell cars as if they were toys, why not sell toys as if they were real cars? These print series tries to convey how the buying and driving experience for kids is analog to an adult's experience with a real car.
Branding idea - Just don't call it water.
If you think about it, it's really a Heat Regulator, a Skin Beautifier, or an Energy Enhancer. By not calling it water we aim to encourage people to drink more of it.
Print campaign Idea: Imagine It.
Creative rationale: "Of course buying a house is a big investment but it’s much more than that. We truly live our homes and there’s a story in every little corner. You buy a place where you can imagine your story writing itself and you sell spaces where life happened".
Print campaign idea: Twisted sayings
Targeted to Hispanic millennials. Creative rationale: "We’re what we grew up listening to. The things we heard at dinner but also those we listened outside our home. We are bilingual, bicultural and full of dreams and goals as big as the ones from those who brought us here."
Campaign Idea: Water makes you unstoppable.
How to dance all night long? The answer is crystal clear: Water, a simple formula known as H2O. This billboard is part of a multimedia campaign, powered by Partnership for a Healthier America, to encourage people in Los Angeles to drink more water.
Campaign Idea: Water makes you unstoppable.
How to balance work and life? How to play for 90' and two 15's? How to run 3 extra miles? The answer is crystal clear: Water. These pieces are all part of the same multimedia campaign, powered by Partnership for a Healthier America, to encourage people to drink more water.
Campaign idea: Mood engineering.
This project dates back to the early days of emoticons. The concept tried to mix a bit of science with pop culture focusing on the drink's supposed benefits. The campaign included pieces for outdoor, mobile, digital, collateral and guerilla.
Campaign idea: Ketchup's evil twin.
Kids love to put ketchup on everything. Ketchup with tabasco sauce, is a whole different story. It's for grownup kids that want to explore their playful evil side.
Postcards for Destination Vine wine tours.
Campaign Idea: "Your travel experience deserves a description as good as your wine."
ACA Films is a production company in Mexico, Miami and Los Angeles with a strong emphasis in creativity and interdisciplinary collaboration.
Campaign idea: Get it. Literally.
Yaveo is a Spanish-language streaming service. The idea involved using funny literal translations taken from featured content plus a simple call to action.
The campaign included TV, outdoor, social, mobile, digital, collateral, guerilla, website and PR.
The concept aimed to be social and bilingual in nature, inclusive and exclusive at the same time. It also tried to articulate the product and become adaptable to multiple segments with the potential to evolve.
Campaign Ideas: Accord Heartbeat and Civic, bumper sticker.
The first ad was intended to communicate the excitement you feel when first driving an Accord.The second print for Civic "My other car is a Civic", was aimed at expressing the consumer's pride of ownership.
Campaign ideas: Cake and line.
The first is a piece for San Jose Hospital to celebrate one of the most overlooked but important health professionals in preventive medicine, nutritionists. The second is for Kellog's All Bran, and probably the best way to summarize nutrition in a single line.
Campaign idea. Good Bacteria
Before probiotics were trendy, people feared bacteria. This campaign intended to "clean the reputations" of all the good bacteria out there that were getting bad press because of the bad ones.
Campaign idea: All you can fit.
A campaign pitch for Latin America that included print, video, web, brochures and collateral. The idea tried to depict not only the variety of stuff you can fit in the fit, but the actual amount, a calculation based on the actual trunk space.
Campaign idea: Not for beginners.
A follow up to the "ketchup's evil twin" campaign. People who love hot and spicy not only enjoy the flavour but also the pain. A bit masochistic perhaps, but very effective. These ads explain why this product is not for beginners.
These two outdoor ads for McDonald's were part of a series to deliver specific communication objectives. The first one was created to announce the opening of a restaurant at the City Zoo, and the second one, to greet commuters passing by a high morning-traffic road in Mexico City.
Campaign idea: The road can kill you.
This was part of a very large effort for Dn't Txt & Drv, a campaign promoted by Honda. The idea was to communicate the message through a series of text lines between the road and the driver. All using a little bit of humor to connect better with the target.
Campaign idea: The horrors of milk.
These fake movie posters were aimed at promoting the brand at a Latino Film Festival and educating the target consumer about lactose intolerance.
Campaign idea: Is this how you see milk?
African-Americans, Hispanics and Asians are more likely to be lactose intolerant. This campaign was part of a larger effort to educate the Hispanic consumer about the impact of dairy sensitivity in their daily lives.
She's not only Pablo Picasso's daughter, she makes women hosiery among other beautiful things. The ads were based on the idea that these might well be the only Picassos that are both affordable and make women look good.
Campaign concept: Can't stand milk?
In Spanish you say someone is "heavy" when you can't stand them. This is a concept based on the fact that people with lactose intolerance can't stand milk. These prints feature a series of passive aggressive notes left by an obnoxious milk carton that's feeling resentful and insecure.
Campaign idea: The medium is the message
This was the first ad to use the spine of a magazine as a way to communicate the thinness and actual size of a new phone. The piece won at The One Show. Similar pieces for other brands came after this one.
Campaign idea: Drive it today for a better tomorrow.
Part of the extended campaign. The right one, "Flowers", was a print ad playing on the idea of organically grown produce. The left one, was an online calculator developed to help people visualize what their fuel economy savings meant in terms of other stuff they might want to buy.
Campaign idea: Empower your mouth.
These were a series of outdoor pieces part of a larger campaign. The creative rationale behind: When you feel confident to open your mouth you find better ways of expressing yourself.
Campaign idea: The entry level car.
Who says you can't start at the top? Everything sucks when you're young and starting your new adult life. Everything except your car.
Campaign idea: Adopt one today.
The beloved Honda Odyssey is like another member of the family.
Campaign idea: Adopt one today
The Honda Odyssey is like another member of the family.
Campaign idea: Performance over perception.
When you have good looks you don't need tricks. Well, maybe just for fun. Beauty without substance is nothing.
Campaign Idea: Water makes you unstoppable.
How to dance all night long? The answer is crystal clear: Water. This spot is part of a multimedia campaign, powered by Partnership for a Healthier America, to encourage people to drink more water.
Campaign idea: Futbol Song
25K followers and 1 million views show there's only one thing that is truly infectious: futbol... and music. Ok, two things. Fútbol, music ...and celebrities. OK three. These are the three simple keys for a viral piece. Oh and the Civic. Four. Four things. Good thing we didn’t have any space left for cats.
This change.org video was produced in English, Spanish and Portuguese for several non-profits. Over 42 thousand people have already signed the petition asking Burger King to end the cruel lifelong confinement of animals in cages in Latin America and the Caribbean.
Campaign idea: Lights out.
The thrill of a new car. Like a kid with a new toy.
Campaign Idea: Life is much more than going from A to B.
Campaign idea: Luxury for the people.
Luxury and affordability is not a contradiction anymore.
Campaign idea: The Stomach Whisperer.
For Breakfast Combos. Jack has a gift. He knows how to communicate with your gut.
Campaign Idea: Goes A Long Way
Just a cute way of showing that Angel Soft has 60% more than the competition. This spot broke record marketing metrics for Georgia Pacific.
Campaign Idea: Beginnings
Big Brother Big Sister programs can help kids have a good start.
Life from the point of view of a button.
Social campaign idea: Stop Popping
Soft launch in U.S. Market for the Mexican soap brand Sulfur. Targeted to very young Hispanic millennials.
Facebook and Twitter content creation, copywriting and community management.
Poisson avec ailes.
Series from L'Atelier des Enfant Rouges, Paris.
Eagle-i is a search tool built to facilitate translational science research. Groundbreaking biomedical research requires access to cutting edge scientific resources, but those resources are often invisible beyond the laboratories or universities where they were developed. Using eagle-i’s, you can collect and share your research, giving any scientist access to one of the largest collections of information on the web.
This project involved usability testing, information architecture and UX design.
Brand & label design.
"We are all mortal until the first kiss and the second glass of wine."
polymath / noun
1. A person of great and varied learning.
Back in the day when blogs were trendy and Facebook was a start-up, we edited, wrote, designed, programmed and managed this publication to promote science, art and Mexican culture. The blog included some very popular sections like "Licit Ways to Entertain Yourself" and some original interactive tools: the "Rational Astrologer" poking some fun at zodiac forecasts, and the first ever "Bullshitometer" designed to measure the degree of BS in people's discourse.
Game Ideas: Shake off the tree-huggers and the hybridizer.
These are a couple of mobile game ideas for the extended Insight campaign. The one on the left served as an excuse to introduce the car's innovative hybrid technology. The one on the right, was based on the idea that you don't have to be a tree-hugger to drive a hybrid car. To get rid of all the tree-huggers and score some points, you had to shake the phone quickly before they hug back the trees.