Random Los Angeles • Multicultural Creative Services


About us

Random is our name but we are not a random company. Our approach is based on our individual expertise, an adaptable structure and a network of first-class resources that allow us to be more efficient and help our clients reach their goals. From multicultural to general market, from big to small budgets, we work on projects for a wide range of businesses and people in need of creative communication services.

To find the best results for our clients, and still have fun in the process, creativity has to be open to chance.
— Ricardo


ricardo cardenas • Creative Director

With more than 20 years of experience in advertising, Ricardo’s work has garnered numerous awards including Cannes, San Sebastián, Communication Arts, the One Show, The New York Festivals, FIAP, London Festival, El Ojo de Iberoamérica and Círculo Creativo among others.

He has participated in creative workshops at D&AD London and the Cannes creative leaders program in Berlin. He has judged at different advertising festivals including the Effie, Addy’s, The New York Festivals, Ojo de Iberoamérica, Círculo Creativo and other festivals. Ricardo has also been speaker at Mexican and U.S. universities including USC and UCLA. He has been featured in Communication arts, P&C, LatinSpots and other trade magazines.


For the past 20 years, Paula has worked in big and small ad agencies winning multiple creative awards. Although not quite as glamorous, she also has experience in academic research and web development.

After graduating from graphic design and communications she completed a Ph.D. in human-computer interaction. She has been speaker at international HCI conferences and has many published papers on the topic. In addition, Paula has earned certificates in research methods, creative writing, molecular biology and data analytics.

see our work:



The best ideas evolve from a process that follows unpredictable twists and turns.
— Paula